who are the stakeholders of easyjet

[44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. London Gatwick Airport EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Marketing Collect and evaluate economic factors which might influence EasyJet general business environment. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . 5. Carbon dioxide, organization. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: They influence the companys decisions as they are the main say of it. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. 1. In addition there are different levels of stakeholders: primary and secondary. Political factors reflect the political stability of the region where Easyjet is operating. Stakeholders can affect or be affected by the organization s actions objectives and policies. When flights are cancelled, passengers are supposed to be reimbursed within one week. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. More than 29 million passengers carried by the largest airline company EasyJet in the UK. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Low-cost carrier Low-cost carrier The authors' study argues that the social . What we do. To have happy customers a firm ha sto create expectations and meet them. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. 3.5.2 Boarding the plane 10 This problem has been solved! Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. 3.1.3 Discounts 4 Shareholders . Kyoto Protocol 3.5 Process 9 Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. 1 minute read. Stakeholder analysis, Stakeholder Relationships Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Easyjet has benefits from low price just . 3.5.1 Check-in 9 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Ryanair There is two different types of stake holders these are internal and external. In addition, Marketing Analysis of easyJet The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. 3.4 Place 8 [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Lecture : Pricing and Costing The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Therefore it has to be differentiated with marketing processes. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. The company was founded by . Trade union Airline, Stakeholders Undoubtedly one of the key players in this progression was easyJet. British Airways OPPORTUNITIES 1. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Competitors and competitive advantage 11 While various amounts held determine their actual control of the business, Premium [53] It also announced its first annual loss during the 25 year history of the company. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Low-cost carrier [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. The Holidays business segment sells holiday packages. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. This principle became a cornerstone of EasyJet's operations. These cookies ensure basic functionalities and security features of the website, anonymously. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Stakeholders can affect, Premium [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. But opting out of some of these cookies may affect your browsing experience. Executive Summary 1 1.1 History. Also the condition of the world economy determines the nature of its marketing policies. References 16 EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). 4 min. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Motivational and inspirational EasyJet company 1 Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Introduction In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Management Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium But stakeholders can also be employees, bondholders, customers, suppliers and vendors. See Answer. easyJet [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Sort By: Satisfactory Essays. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Bennett. 2. Good Essays. The airline's monthly inflight magazine is called The Traveller. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. 3.1.5 Credit terms 5 [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). In addition to this average fare advantage, easyJet's highly dynamic revenue management system . There are political factors like liberalization, Premium In the sense these parties anticipate many from the organization. European Countries Collaboration and good relationship making EU politically stable. Airline Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. 's total fleet comprises entirely Airbus aircraft. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium GNA. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. They contracted to buy 12 brand new 737s from Boeing in 1997. (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. How does EasyJet create value for the customer? This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015.

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